What is considered public marketing?

Any of the following would constitute public marketing of a property:

• Displaying on an internet site.
• Sharing on social media or in a restricted group created on a social media platform.
• Placement of a sign at the property.
• Advertising in any written publication.
• Emailing agents and/or potential buyers.
• Holding a broker tour or public open house.
• Showing the property to potential buyers.

• Any situation where an agent is enticing potential buyers to contact them about a specific property, regardless of whether the address or distinguishing features are mentioned. Examples include, but are not limited to: posts talking about staging a property, shooting a video at the property or on its grounds, driving to/or past the property in a video with voice over.

If you are entering a listing as Coming Soon, once the listing has been saved in connectMLS as Coming Soon you may do any of these things except for holding a tour/open house and showing the property to potential buyers. Tours/open houses and showings cannot occur while the listing is in the Coming Soon status. However, you may enter a tour/open house for a Coming Soon listing provided the date of the event is after the listing has been activated in connectMLS.

For a Delayed listing, no public marketing, tours/open houses or showings are permitted until the listing is Active on the MLS (unless it goes in as a Coming Soon listing, then the preceeding paragraph applies).

For a Withhold from MLS listing, all of these (including tours/open houses and showings) are permitted, but none of it will be augmented by or conducted through the SmartMLS.