Virtually staged and virtually altered photos on listings

 

Virtual staging allows you to digitally enhance/alter photos of a property to show prospective buyers what it could potentially look like by adding furniture and design elements, such as:

  • rearranging/move furniture
  • adding virtual furniture/decor to empty rooms
  • adding curtains to windows

When you are virtually staging a property, you must be careful not to misrepresent the house, yard or surroundings. For example, you are not allowed to remove permanent structures (high power lines, water tower, etc.).

 

Virtually staged photos must include some sort of stamp/watermark that notes that they are either "as is" or virtually staged.

 

******************

 

Virtually altered photos is a slightly different concept. These are photos that are digitally manipulated to add/remove physical elements of a property. For instance, you can change the color of the walls or insert newer/more modern kitchen cabinets to give prospective buyers an idea of what a room could look like if changes are made.

 

If you upload a virtually staged or altered photo to a listing, you must follow these rules:

  1. Each virtually altered photo must be accompanied by a photograph that presents the true and accurate picture of the property. This photo must show the property as it is when the photograph was taken, without any digital enhancement.

  2. Virtually altered photos must be in sequential order, with the "as is" photo appearing first, followed by the digitally altered version.

  3. Both photos must include some sort of stamp/watermark that notes that they are either "as is" or  virtually altered.

    Please do not enter this information in the photo description/caption field.

2022-05-27_11-48-51.jpg

 

 

 

It is not permissible to use Connect's photo description/caption field to alert people to the fact that the photos are virtually staged/altered because the text in that field is not included in data feeds to 3rd party/IDX sites. connectMLS users and interested parties viewing listings on 3rd party sites must be able to see that the photos are virtually staged/altered. The only way to insure that is to use a digital stamp or watermark directly on the photo itself.

Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Please sign in to leave a comment.

Our support hours:
Mon-Thursday - 8:30 am - 7:00 pm Fridays - 8:30 am - 6:00 pm Saturday/Sunday - 9:00 am - 3:00 pm
About SmartMLS
Working with you to make homeownership happen.
Tell Us How We're Doing
Take a minute, let us know or send us a suggestion