Contract Effective Date vs Go Active Date

There are three date fields to complete when entering a Coming Soon listing:

1. Contract Effective Date (formerly known as Listing Date).
2. Go Active Date (formerly known as Expected Active Date).
3. Expiration Date.

This article deals with the first two (Contract Effective Date and Go Active Date) and how they differ from one another:

Contract Effective Date is the date you have an official, fully executed listing agreement (signatures by all parties). In a traditional listing scenario, this is the date that days on market begins accruing.

Note: If you are going from a Delayed Listing to a Coming Soon listing, the Contract Effective Date should be the date the listing is going to start being marketed as a Coming Soon listing (the date you save the listing as Coming Soon within connectMLS).
 

Go Active Date is the date the seller wants the listing to change from Coming Soon to Active. This change is automatically performed by the Connect system shortly after midnight on the specified date. This is the date that days on market begins accruing.

*** The Go Active Date cannot be more than 14 days from the Listing Date. No exceptions ***